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Flexible Morality of User Engagement & User Behavior

This session, proposed by Dan Ariely and Sarah Szalavitz, will investigate the relationship between morality and user engagement online, as well as in real life. Prior to the presentation, we will ask friends and the SXSW community to participate in an experiment to explore how the choices we are offered by user experiences and online communities “game” the outcome—or whether we are making choices at all, if our brains can’t resist seeking Mayorships on FourSquare or growing farms on Farmville…

Presenters:

  • Dan Ariely: Duke University
  • Sarah Szalavitz: CEO 7Robot

Insights:

    Links:

    We like boobies (how to do QR code campaigns right)

    On the first day of getting to SXSW we came across a poster we couldn’t ignore. It spoke to our primeval, preprogrammed, base level of Maslow’s Hierarchy of Needs instincts.

    We scanned it and it took us to the Keep a Breast Foundation’s Facebook page - http://www.facebook.com/KeepABreast

    Just an excellent campaign. What was also interesting was that the poster remained uncovered for some 3 days as people agreed on how cool this was.

    It was also fun to say “I like boobies” in the PSFK mobile tagging event as well.

    Go here as well - http://www.keep-a-breast.org/

    by Nikolas Badminton

    Guy Kawasaki’s presentation visualized by @imagethink

    Guy Kawasaki’s presentation visualized by @imagethink

    Eric Johnson. Exec Producer of Music and Integration DDB. @djbunnyears.

(@cameronreed - you should meet this guy)

    Eric Johnson. Exec Producer of Music and Integration DDB. @djbunnyears.

    (@cameronreed - you should meet this guy)

    At The Driskill Hotel at the PSFK Salon on Mobile Marketing.

    At The Driskill Hotel at the PSFK Salon on Mobile Marketing.

    We’re hanging with @UnicefUSA at #swsw.

Text Haiti to 864233

    We’re hanging with @UnicefUSA at #swsw.

    Text Haiti to 864233

    Sue Bell, DDB Broadcast Godess, picks up her pass for SXSW

    Sue Bell, DDB Broadcast Godess, picks up her pass for SXSW